Explore Florence, Oregon

Hey there, adventurers! We’re so excited to share all the incredible things Florence has to offer. This little slice of the Oregon coast is packed with breathtaking views, unforgettable experiences, and plenty of ways to unwind, relax, and gear up for your next big adventure.

Let us be your guide to all the fun—whether you’re looking for heart-pumping thrills or

laid-back vibes, Florence has it all.

Sandboarding & Dune Adventures

Oregon Dunes National Recreation Area

These epic dunes stretch for miles—perfect for hiking, exploring, or just standing at the top and taking in the views.

Sand Master Park

The world’s first sandboarding park! You can rent boards, take a lesson, and glide down the sand like a pro.

Scenic Trails & Natural Wonders

Heceta Head Lighthouse Trail

One of the most iconic spots on the coast. The short hike is stunning, and the lighthouse at the end makes for a perfect photo stop.

Cape Perpetua Scenic Area

Think dramatic cliffs, misty forests, and unforgettable viewpoints. Don’t miss Thor’s Well—a wild coastal sinkhole that looks like a magic trick.

Darlingtonia State Natural Site

A quick stop but super cool—home to Oregon’s native carnivorous plants.

Wildlife Encounters

Sea Lion Caves

Hop into an elevator and descend into America’s largest sea cave, where dozens of sea lions hang out year-round.

Whale Watching

Bring your binoculars! You can often spot migrating gray whales from Heceta Head, Cape Perpetua, or Cook’s Chasm.

Water Adventures

Fishing on Siltcoos Lake

One of the best fishing spots in the area. You can cast a line right from our private dock at The Florentine Waterfront Hotel. Local catches include bass, trout, and perch—perfect for a peaceful morning or evening.

Boating on Siltcoos Lake

Bring your boat or rent one nearby. We have a boat launch on site at the hotel, making it easy to get out on the water and enjoy the largest lake on the Oregon coast.

Kayaking & Paddleboarding

Whether you're exploring the calm curves of the Siuslaw River or floating across Siltcoos Lake, it’s peaceful and scenic. We offer kayak rentals at The Florentine Waterfront Hotel—just call or stop by the front desk when you arrive.

Beaches

  • Hobbit Beach – Magical forest trail, secluded sand, and that hidden gem feel.

  • Heceta Beach – Wide open, peaceful, and perfect for kite flying or a long walk.

  • South Jetty Beach – Great for off-roading and dramatic coastal views.

Historic & Cultural Spots

Old Town Florence

Wander along the waterfront boardwalk, shop local boutiques, and enjoy fresh seafood with a view of the Siuslaw River Bridge.

Siuslaw Pioneer Museum

Get a glimpse into Florence’s past, from its early settlers to its maritime history.

Nightlife & Local Fun

Beachcomber Pub

Laid-back local spot with cold drinks and good vibes.

Three Rivers Casino

This place hits the spot every time. Their wood-fired pizza and pasta are top-notch, and we love sitting on the patio when the weather’s nice. We often recommend this to guests looking for something relaxed but elevated.

The Laughing Crab Gallery & Tasting Room

Sip local wines while checking out some really unique art.

ATV Rentals & Dune Buggy Rides

Get ready to rev up. Rent an ATV or dune buggy and cruise the Oregon Dunes. Local rental shops make it easy to hit the sand in style—guided tours or DIY.

One-of-a-Kind: Exploding Whale Memorial Park

Yes, it’s real. In 1970, Florence made headlines by trying to blow up a beached whale with dynamite. Today, it’s a funny, weird, and very Oregon place to visit.

More Than Just a Place to Stay—It’s an Unforgettable Experience

Wake up to breathtaking views of the Oregon Coast, while being surrounded by towering Doug Fir trees and the peaceful sounds of nature. 

Every moment here feels like a fairytale.

Make Unforgettable Memories on the Oregon Coast

Whether it’s a romantic retreat, a family getaway, or a solo adventure, Florence Waterfront Hotel is here to help you Indulge in the Extraordinary. 

Where the Extraordinary Becomes Your Everyday

Just steps from your door, enjoy exclusive access to the serene Siltcoos Lake.

Bring your boat, kayak, or fishing line out here to enjoy the beautiful view we guarantee you’ll reminisce on this moment.

Treat Yourself To A Different Kind of Hotel

Each of our cabins are carefully designed to create a unique and immersive experience. Find the one that speaks to you 

Explore the Local Area

We’re pretty biased, but Florence is a dream. It’s packed with outdoor adventures, delicious restaurants, and plenty of charm to keep you coming back for more.

Heceta Head Lighthouse

History and jaw-dropping views in one spot. Take a tour or hike nearby trails for an unbeatable coastal experience.

Explore the Local Area

We’re pretty biased, but Florence is a dream. It’s packed with outdoor adventures, delicious restaurants, and plenty of charm to keep you coming back for more.

Sea Lion Caves

These sea lions know how to live! Visit America’s largest sea cave and watch these amazing animals in their natural habitat.

Explore the Local Area

We’re pretty biased, but Florence is a dream. It’s packed with outdoor adventures, delicious restaurants, and plenty of charm to keep you coming back for more.

Old Town Florence

Explore boutique shops, galleries, and tasty eats along the Siuslaw River. It’s got that perfect mix of charm and adventure.

Explore the Local Area

We’re pretty biased, but Florence is a dream. It’s packed with outdoor adventures, delicious restaurants, and plenty of charm to keep you coming back for more.

Kayaking & Paddleboarding

Launch from our dock or head to nearby waterways for a peaceful paddle. Bonus points for catching a sunset on the water!